Ed Diaz
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Asos

ASOS

Due to vanity sizing, women's clothing size varies by store. This makes it hard to shop online or know your true size.
So we're ditching the sizes. Introducing ASOS My Shape.

 

Website

Users log onto the website and enter their dimensions. The website filters to show clothing that will actually fit, regardless of size.
Whether she's an 8 in one pair of jeans or a 6 in another, ASOS is ditching the size tags and is only focusing on the customer's shape.
It's like she's getting her very own ASOS store.

 

Out-of-Home

Ads placed within shopping malls.

 

Billboard placed outside of a shopping center.

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Digital

Sponsored ads on Instagram sparks the attention of potential shoppers.

 

Instagram influencers will be used to promote the new feature and drive traffic to the website.

 

Copywriter: Crystal Mason