Elmer's bonds more than just the finished product.
Digital / Guerilla
Crafters can submit their creations on social media using the hashtag #BuildingStrongerBonds.
Elmer's will choose a lucky winner to have their artwork featured, jumbo sized, as an urban installation.
Elmer's will join with Guinness World Records to create the world's largest art project.
Signage will be placed outdoors promoting the event. Crafters meet in Central Park and create a piece of the project.
Once complete, the art is displayed on the side of a building.