Are mountain bikes strictly made for mountains?
The city has just as many obstacles, if not more, and can be just as fun to explore.
Print ads placed outdoors show bystanders an alternative mode of transportation.
Kona Hot Spots app will show riders the hottest spots in the city.
Users will be able to take a picture and submit to the app any spot they may find.
Other riders will have the opportunity to rate the spots based on skill level and difficulty.
Push notification will be sent when a rider is near a Kona Hot Spot.
Maps placed on nature trails showcase the best biking spots in the city, encouraging riders to discover the "not so hidden" trails.
Alternative bike lane with a ramp will be set up by Kona to encourage riders to explore other path options.
Local riders will be invited to participate in a mountain bike race throughout the city.
The race will serve as a launch event for Kona's new campaign