Wherever you are, you’re in Milwaukee
After World War II, Milwaukee highly contributed to the expansion of American suburbia.
Everywhere you go in the United States, there's a little bit of Milwaukee.
*Bronze in Fall 2017 Student Show - Advertising*
*Student Choice Award in Fall 2017 Student Show - Copywriting*
Ads will be placed in home improvement and DIY magazines.
Banner will be placed on a metal fence to hide a construction site.
Historic buildings in small towns will be lit up at night with Milwaukee red along with a projection of the hashtag #welcometomilwaukee.
Pictures of the buildings with a description of their history will be featured on Milwaukee's Instagram.
Town residents will be able to save on Milwaukee tools with a direct mailer.
Cutout with red filter will act as a viewfinder and let them see their environment in Milwaukee red.
A small pop up museum will be set up inside an old elevator shaft showcasing a collection of photographs capturing American suburbia.
Milwaukee will partner with PBS to sponsor the hit show This Old House geared at home renovation projects.
Copywriter: Matthew Johnson