Ed Diaz
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Milwaukee

Milwaukee Tools

After World War II, Milwaukee highly contributed to the expansion of American suburbia.
Everywhere you go in the United States, there's a little bit of Milwaukee.

*Bronze in Fall 2017 Student show - Advertising*
*Student Choice Award
 in Fall 2017 Student show - Copywriting*

 

Print

Ads will be placed in home improvement and DIY magazines.

 
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Outdoor

Banner will be placed on a metal fence to hide a construction site.

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Ambient

Historic buildings in small towns will be lit up at night with Milwaukee red along with a projection of the hashtag #welcometomilwaukee.

 

Digital

Pictures of the buildings with a description of their history will be featured on Milwaukee's Instagram.

 

Direct Mailer

Town residents will be able to save on Milwaukee tools with a direct mailer.
Cutout with red filter will act as a viewfinder and let them see their environment in Milwaukee red.

 

Guerilla

A small pop up museum will be set up inside an old elevator shaft showcasing a collection of photographs capturing American suburbia.

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Sponsorship

Milwaukee will partner with PBS to sponsor the hit show This Old House geared at home renovation projects.

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Copywriter: Matthew Johnson