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IL Lottery / Jackpot

Jackpot.jpg

How would you spend all that time?

Here is a great read about this campaign

 

TV :30

 

Digital OOH

Several news sites used this billboard to illustrate their articles when Mega Millions hit over a billion dollars.
CNBC
MSN
Fortune
NY Post
9News
WGN Radio
VOA News

 

Print OOH

 
 
 

Social

Just a few examples from the many social assets created to announce new Jackpots.

 

Block 37 Takeover

For the 2018 holiday season, we gave this campaign a little holiday spirit and took over a whole mall in downtown Chicago.

 
 
 

Copywriter: Crystal Mason
Creative Directors: Bob Jensen & Dave Petti