Maaco

2021 SILVER ADDY // COPYWRITING
2021 GOLD ADDY // FILM & VIDEO | CGI
2021 GOLD ADDY // SOUND | MUSIC WITH LYRICS - SINGLE
2021 SILVER ADDY // FILM & VIDEO | CINEMATOGRAPHY - SINGLE
2021 SILVER ADDY // REGIONAL/NATIONAL TELEVISION COMMERCIAL - UP TO 2:00
2021 SILVER ADDY // REGIONAL/NATIONAL TELEVISION COMMERCIAL CAMPAIGN

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Maaco

The Upside of Uh-Ohs

• The Upside of Uh-Ohs •

Sometimes a classic brand and tagline need a fresh coat of paint. And that’s exactly what Maaco, North America’s #1 paint and auto body shop, was looking for. So we took Maaco’s most valuable brand asset — their iconic “Uh-Oh, Better Get Maaco” tagline — and turned it upside down with a campaign featuring an original song and positive spin on everyday “Uh-Oh” moments. “The Upside of Uh-Ohs” is a daily reminder that thanks to Maaco, people can keep living on the upside no matter what life throws at them and their vehicles.

Broadcast

Social Posts

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ECD / Copywriter: David Olsen
Producer: Katie Volk
Director: Joseph Kahn
Music: Duotone